The Company

It’s All About the Timing

“Life is all about timing… the unreachable becomes reachable, the unavailable become available, the unattainable… attainable. Have the patience, wait it out. It’s all about timing.”—Stacey Charter
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The Partner

Find The Partner on LinkedIn. As I mentioned in the post about myself, The Designer, a large reason I’m a Graphic Designer and live in this beautiful corner of Colarado are due to the relationship with my husband who also is my business partner. We’ve worked well together for years. In fact, we met through our leadership roles within our respective Explorer Posts. Later we worked together at both Sportsrug.com and Parelli Natural Horsemanship. It only seemed natural to pair our abilities and develop Subalpine Design. While he doesn’t work ‘hands-on’ on most of Subalpine’s projects, he has been a tremendous teacher and resource as I develop my web design skills.
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The Designer

Find The Designer on LinkedIn.
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The Name

We had decided we wanted the company’s logo to use aspen trees or leaves as the base of the design, but we had to think of a name that possibly related to that as well. We also toyed with ideas that related to our location and realized we spent most of our summer outings in the Subalpine ecosystem.
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The Logo

While working for Parelli Natural Horsemanship, I went out back one October afternoon to stage photos for our Christmas mailer. I’d brought in my tinsel and ornaments and planned on hanging them in the trees by the back porch. The aspen trees were in full fall splendor, and I couldn’t help but snapping some shots of their bright colors against the gray, weathered decking.
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