It’s All About the Timing

“Life is all about timing… the unreachable becomes reachable, the unavailable become available, the unattainable… attainable. Have the patience, wait it out. It’s all about timing.”—Stacey Charter

I was trying to think of a clever way to lead into this post…and I know I’ve heard some funny jokes about timing—although, you actually have to tell them in person as it really is about the timing—and I found a few about drummers, but I thought this quote was the most inspiring.

If you’ve spent any time perusing my site, then you may have noticed that my Portfolio is organized with the newest first and my About Blog is organized with the oldest post first. There is some method to my madness.

I thought it best to put the latest, greatest and newest at the top of my portfolio. As clients or companies look at my body of work, I want them to know what I’m currently working on and what new technologies I’ve applied to my projects.

When it comes to the About section, I want them to know most importantly about my company and myself. I also ordered this section this way because of my own experience of picking up on other people’s blogs. Usually when I find a new blog, I want to read it from the beginning. Once I’m caught up, I usually subscribe to their RSS feed to keep current. You can subscribe to my RSS feed here. Of course that’s if you have the time.

February 14, 2011February 13, 2023

The Partner

Find The Partner on LinkedIn.

As I mentioned in the post about myself, The Designer, a large reason I’m a Graphic Designer and live in this beautiful corner of Colarado are due to the relationship with my husband who also is my business partner. We’ve worked well together for years. In fact, we met through our leadership roles within our respective Explorer Posts. Later we worked together at both Sportsrug.com and Parelli Natural Horsemanship. It only seemed natural to pair our abilities and develop Subalpine Design. While he doesn’t work ‘hands-on’ on most of Subalpine’s projects, he has been a tremendous teacher and resource as I develop my web design skills.

In a recent email to a client I tried to explain what he does and how he helps me: “Basically, he can create customized software for any type of e-commerce. His current job is writing software for rydindecal.com.”

I personally have not had the opportunity to design or implement custom e-commerce interfaces like shopping carts, payment gateways, etc. But I know quite a few tools I can use for them and have my husband as a resource to consult. It’s the same story for me about 3 years ago when I’d never built a website. He helped me by creating tutorials or even setting up the basic programming for me to learn from. Now I have a greater understanding of CSS, HTML and PHP and use them liberally in my web projects (without WYSIWIG editors—code baby). I also had clients who were willing to give me the time to learn on the fly and tackle their project.

If there’s one thing I’ve learned in the world of design and the web, “The more you learn, the less you know.” There are so many facets that you can delve into, and to know just a little about most of them; you really can’t do them all justice.

But enough about me…The Partner is responsible for who I am and What Subalpine Design IS. He’s a geek —hobbies include [in no particular order]: volkswagens (building, driving, owning), playing the banjo, brewing beer, home improvement, and gumstix computers. He’s my husband, my Partner and an amazing man.

November 30, 2010November 25, 2020

The Designer

Find The Designer on LinkedIn.

The short version of how I became a Graphic Designer and the words that best summarize my credentials are ‘experience’ and ‘on-the-job-training.’ The longer story begins when I met my future husband and business partner our senior year of high school.

He followed me to Knox College in Galesburg, Illinois where we quickly realized we missed the Ozarks and Ouachita mountains that we’d grown up with in Arkansas. As aspiring biology majors, we decided to move back to Little Rock and enroll at UALR where we studied for about a year-and-a-half. A full course load plus working full time to pay for tuition was not a viable option.

I then attended Metropolitan Career Technical Center. Vocational courses were offered as part of the public school system to high school students, but adult students could pay tuition and attend the classes. After a few weeks in the Graphic Design course, my professor offered to find a job for me at a local print shop. I declined his offer as I’d recently married my high school sweetheart, and we had our hearts set on a move to Colorado.

Our love affair with the west begun, we looked for a new home. Friends suggested we visit Durango and Salida. We took a vacation and stayed in Pagosa Springs on our way to Durango. Like many who live here, we never made it to Durango and we barely made it back home. Soon after returning home, there was an ad in the Pagosa Sun for a business called Sportsrug.com. I applied as a graphic designer, was granted a phone interview and hired! The job was waiting for me when we sold our home in Little Rock.

After moving to Pagosa in July 2001, I quickly realized I would not be able to complete the tasks ahead of me alone. Sportsrug.com also needed manpower for production, accounting, shipping/receiving, etc. The company created designs (mostly collegiate) and printed them using sublimation ink and a heat transfer process. They were then shipped to schools and sporting good stores all over the country. My husband was still looking for work when we approached the owner to see if he would hire him as well. Together we operated the company for about nine months. During that time, I almost exclusively used Adobe Illustrator on a Windows platform. I learned a lot about creating vector graphics and printing–not to mention business in general. Trying to hit specific collegiate colors (like Florida Gator Orange) on a four color printer required a lot of research and the investment in a new printer. In 2002, the owner decided to turn his full attention to the rug company and would like to have his family run it. We were given a month with pay to find new work.

Within a few weeks, I was hired at a print-shop in Durango but would not start work for another two weeks. My husband interviewed with Parelli Natural Horsemanship for a web designer position and during his interview learned they were also looking for a graphic designer. I interviewed with the Art Director who commented that while my work at the time was not extremely creative, it was very clean and technical. I was offered the job, declined the position in Durango and began working for Parelli in February 2002.

I worked for Parelli for five years and was exposed to nearly every medium: newspaper & magazine advertising (nationally & internationally), catalogs, mailers, emails, web design, packaging, logo design, calendars, banners, etc. We had the newest software and the best Mac’s available. I believe my creativity and artistic skills also expanded with the vast amount of projects. By the time I left the company in 2007, I was the Senior Graphic Designer responsible for representing the Graphics Department (2-3 additional Designers) in the management team which included brainstorming and implementation of marketing strategies and corporate policies. As a project manager, I was also a liaison between the designers and printing vendors. Our team won the 2005 Western English Trade Association’s Bronze AIM Award for a National advertisement that we nicknamed the ‘sticky note ad.’ To learn more about my design work at Parelli, read the next post ‘Evolution of a Designer.’

My husband had also advanced to management of the IT Department at Parelli. In 2007, we were overwhelmed by our careers and decided to leave to focus on our relationship.

We had formed Subalpine Design, LLC in 2003. While working for Parelli, various people had approached me and asked for help with their graphics. In 2005, the Southwest Land Alliance asked me to re-design their ‘corporate identity,’ one of Subalpine’s first large jobs. You can see examples from this project and more of my best work in the portfolio section of this website. As I expand this ‘About’ blog, I’ll also showcase some of my works that aren’t quite portfolio-worthy, but developed my skills as a designer.

Today, I continue to expand my knowledge especially in the area of web design. I am also persistent in my quest to find another niche with a reputable company, but until then I enjoy growing Subalpine Design’s portfolio with various businesses and entrepreneurs that cross my path and share our philosophy.

November 28, 2010November 25, 2020

The Name

We had decided we wanted the company’s logo to use aspen trees or leaves as the base of the design, but we had to think of a name that possibly related to that as well. We also toyed with ideas that related to our location and realized we spent most of our summer outings in the Subalpine ecosystem.

Technically, the Subalpine zone of the Rocky Mountains is characterized by its lack of aspen trees as they typically grow at a slightly lower elevation. But as illustrated in the photo gallery below, we often pass through these aspen groves on the way to the Subalpine ecosystem.

I’ve had some people get confused by seeing the name written out. It’s one of those words that doesn’t quite look like it’s been spelled correctly, especially since it’s not hyphenated. We also like the way it sounds when paired with the word ‘design.’ Don’t let the prefix ‘sub’ make you think our work’s sub-standard or subordinate (less important). It’s just the Alpine ecosystem is a little too cold and desolate for our tastes.

Some of our favorite Subalpine Spots:

November 15, 2010October 17, 2020

The Logo

While working for Parelli Natural Horsemanship, I went out back one October afternoon to stage photos for our Christmas mailer. I’d brought in my tinsel and ornaments and planned on hanging them in the trees by the back porch. The aspen trees were in full fall splendor, and I couldn’t help but snapping some shots of their bright colors against the gray, weathered decking.

When we named the company Subalpine Design, I knew I wanted to use an aspen leaf for my imagery. This photo has still been the most striking and has morphed into its current use. To see how I used the ornament photos in the mailer check out the post ‘Evolution of a Designer.’