Subalpine Design

New Year and New Projects

<div class="gallery-col" data-pagefind-ignore> <a href="#" data-toggle="lightbox" title="Dean and Dudrow cover"><div class="relative imgB-b4286335dc511455b7265bc2bb85f1f9-no-upscale imgB-b4286335dc511455b7265bc2bb85f1f9-GIP" data-pagefind-ignore> <picture data-pagefind-ignore> <source type="image/webp" srcset="/new-year-and-new-projects/deanndudrowoutcover_hu_f3ea9d0825855bbc.webp 320w, /new-year-and-new-projects/deanndudrowoutcover_hu_f7fbb549e759de09.webp 640w" sizes="(min-width: 1024px) 100vw, 50vw" /> <source type="image/jpeg" srcset="/new-year-and-new-projects/deanndudrowoutcover_hu_d7385d6bc07c8d26.jpg 320w, /new-year-and-new-projects/deanndudrowoutcover_hu_2211650d9ca211db.jpg 640w" sizes="(min-width: 1024px) 100vw, 50vw" /> <img class="h-auto w-full animate-fade" src="/new-year-and-new-projects/deanndudrowoutcover_hu_2211650d9ca211db.jpg" width="807" height="358" alt="Dean and Dudrow cover" title="Dean and Dudrow cover" loading="lazy" data-pagefind-ignore /> </picture> </div> </a> </div> With the launch of SubalpineDesign.com a few new and exciting projects have crossed my path. One was for a friend, talented artist and cellist Mark Dudrow’s new CD with guitarist and fiddler Justin Dean. This was one of my first professionally printed pieces in a LONG time. They came to me with the overall design, but I had to tweak it to fit the template and got to make some additional design and typography suggestions. See you at the CD release party January 30th at the Taos Inn!
Read more

Evolution of a Designer

I believe a designer’s portfolio should be reviewed and updated regularly to be sure it showcases their best work in the most succinct way possible. With the power of the web, a designer no longer has to tailor their portfolio in this fashion. I have still chosen to show my best and most relevant work in the portfolio section of my website, but in this blog section I can talk about ALL of my work. I think it’s a good way to reflect on how my skills have evolved.
Read more

The Designer

Find The Designer on LinkedIn.
Read more

The Name

We had decided we wanted the company’s logo to use aspen trees or leaves as the base of the design, but we had to think of a name that possibly related to that as well. We also toyed with ideas that related to our location and realized we spent most of our summer outings in the Subalpine ecosystem.
Read more

The Logo

While working for Parelli Natural Horsemanship, I went out back one October afternoon to stage photos for our Christmas mailer. I’d brought in my tinsel and ornaments and planned on hanging them in the trees by the back porch. The aspen trees were in full fall splendor, and I couldn’t help but snapping some shots of their bright colors against the gray, weathered decking.
Read more